Master in Management
2010–2013ESCP Europe (Turin, London, Paris). Specialisation: Innovation
E-commerce Project Manager Turin or remote Europe
Enrico Magnarello
Project Manager — customer experience, e-commerce, digital products
What you are looking for
| You want someone that can | My relevant experience |
|---|---|
| Improve the store: features, conversion, the journey |
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| Own a live commerce product, not only a backlog |
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| Keep a live system up while you replace it, and still think about the customer |
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| Take a project from first conversation to after go-live |
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I did not find Arduino on a job board. I have been in that world since I was a student in London. I still tinker, design things, and try stuff until it works. I want to run the projects around store.arduino.cc: make the site convert better, make it simpler, and take some of the pain out of operations.
My e-commerce experience is real. It is also from 2014. I am not going to pretend otherwise. What I have done since is the rest of this job. I have shipped digital products with developers, sat with clients every day, built a retailer product from scratch, and I now participate in a two-country renewal of a live tolling system.
Each role below has two parts: what I actually did, and why that helps Arduino. Then a short timeline.
Experience
NALIPA
April 2022 – present
NALIPA — Founder & President
Thyez, France
I started NALIPA to make checkout simple for physical and digital retailers. The product is a merchant platform: a POS-style terminal, APIs, and e-commerce integrations, with settlement in euro. Arduino’s store depends on payment methods, how painful checkout is, and whether ops can trust the flow. I have already designed that stack from the merchant side: onboard the seller, take the payments, settle it, keep the fee honest.
I put this first on purpose. It is the last time I owned a live commerce product myself. If something was wrong with the roadmap, that was on me.
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2022
Incorporated the company. Wrote the business case: who the retailer is, what “simple” means next to the usual payment processors, and how European payment rules change the game.
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Platform
Built the first platform: POS keypad that feels like a normal terminal, API keys with rights and expiry, payment status, withdraw, account balances.
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Architecture
Designed it so other apps can sit on the same payment engine. The e-commerce plugins use those same APIs.
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Commercial
Set the commercial model: 1% on the euro-settled portion, weekly payout. I wanted the checkout incentive and the cost of the rails to stay aligned.
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P&L
Ran it as one P&L: what to ship, what not to build, and how a retailer actually starts accepting a payment.
ATMB
2024 – present
Project Manager, Tunnel du Mont-Blanc tolling IT
Marketing and Customer Experience Department · Bonneville · 2024 – present
I am PM on the renewal of the IT system that runs tolling for the Mont Blanc tunnel. Two countries, a lot of parties, and a live system that cannot go down while we replace it. ATMB turned over €218.5M in 2025. The tunnel moved 1.47 million vehicles that year, about 4,000 a day, including 361,000 trucks. Tolling is checkout at infrastructure scale: a driver arrives, pays, and either the journey works or it becomes a queue. Arduino’s store is a different product, but the shape is familiar. Many stakeholders, a customer who will not wait, and a journey that has to work first time.
I also work on electronic invoicing. About a million invoices a year, a very specific use case, and a volume where the process has to stay correct or both finance and the customer feel it.
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2024
Joined ATMB as PM on the tolling IT renewal.
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Programme
Own the programme across operators, vendors, and public stakeholders on both sides of the border.
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Cutover
Renew a production stack while the tunnel keeps collecting (about 1.47M transits in 2025, GEIE figures). This is a cutover, not a greenfield demo.
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DMEC
Being part of the Marketing and Customer Experience Department the work is judged on the customer journey, not only on whether the server came back.
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Invoicing
Electronic invoicing: about 1 million invoices a year. A big project, a specific use case, and a volume that only works if the process is right.
VIRAGE Group
Jan 2018 – Nov 2021
Project Manager and Technical Account Manager (Engie)
Paris / Annecy
Almost four years on a live B2B software product: consulting, then deployment, then the Engie account after go-live, when something broke or needed to change. Arduino’s e-commerce roadmap will mix vendors, internal teams, and dependencies. I have already managed that kind of stack.
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Jan 2018 – Jun 2019
Senior Consultant. Learned two products (Project Portfolio Management and Strategy Management Software). Turned client need into a working platform, trained users, wrote specs, tested.
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Jul 2019 – Nov 2021
Project Manager. Deployed Project Monitor and Strat Monitor in public and private organisations. Portfolio of 25–30 live projects. Rebuilt some of the delivery process. Coached consultants.
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Jan 2019 – Nov 2021
Technical Account Manager, Engie (ACT21). Owned product evolution on two group platforms, including Procurement. Supervised third-party application maintenance. Client contact on incidents and change. After go-live, not only the launch.
aizoOn Technology Consulting
2013 – 2017
Business Development, then Cyber Security PMO / PM
Sydney · Oct 2013 – May 2015 · Turin · Jul 2015 – Jul 2017
I managed a product team of six (two back-end, two front-end, two data scientists) on the development of a honeypot network and the tools to read what those sensors caught. Six months, no access to the final infrastructure, so the documentation had to be right. I also owned marketing for Aramis (AI security software) and the ISO 27001 process for the unit. Store work at Arduino will put engineering, UX, and ops in the same room. I have already sat in that room.
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Oct 2013 – May 2015
Joined aizoOn Australia a few weeks after incorporation. Research, leads, events, interviews, processes, marketing material. Useful later: a PM who can also sell the next milestone inside the company.
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Jul 2015 – Jul 2017
PM on the 6-person team. Feature calls, unblocking people, weekly briefing to the MD. Marketing for Aramis. ISO 27001 for the cybersecurity unit.
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Honeynet
Honeynet: 6 months, 6 people. When we could not touch the live stack, the documentation was the product.
ESCP Europe Regatta
Sep 2013 – Sep 2014
IT Manager, e-commerce
Paris
This is the e-commerce chapter. It is from 2013–2014. I ran the ticket site for ESCP’s regatta. We renewed the front-end and added a deposit feature on an old .NET back-end, with no budget, paid only by sponsoring. We also had to specify the e-commerce operations: waiting list when stock hits the cap, hotel rooms, boat inventory, check-in a bit like an airline. At peak we sold more than 500 places in under 10 minutes. Arduino’s store has a real platform and a real budget. I already know how to take a store through a real peak, and how to ship a better journey without an agency.
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Back-end
Inherited a dated .NET commerce back-end and made it work.
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Front-end
Renewed the front-end without an agency budget. Sponsors paid for the work.
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Deposit
Shipped deposit feature.
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Peak
Peak: 500+ tickets in less than 10 minutes.
Education
BSc Industrial Production
2007–2010Politecnico di Torino / UIC Barcelona, 106/110
European Baccalaureate
2006European School of Luxembourg
- PMP® (PMI)